samedi 23 juillet 2011

10 tips to maximizing sale of your home

10 tips to maximizing sale of your home

If you are even thinking of  selling your house the priority would be to get a higher price. To achieve this you must not think like a seller but like a buyer. This will enable you to optimize conditions such that the value of the house increases substantially. The corner stone is that visibility adds value. However it must be done subtly so that it does raise the appraised value or property tax bill.
Here are a few tips:

1. Pay attention to the exterior first. This is what potential buyers notice. Give priority to home improvements that are visible to the naked eye. Fixing the façade will get you a better price than ensuring the foundation is solid.

2. Tidy up the yard and garden. If there are signs of neglect most buyers will not even step in. what one needs to do is create a presentation. Make sure there are no tires or wood lying around and any loose shutters or storm drains and gutters are properly fixed.

3.    It helps to landscape. This does not mean you need to spend on redesign. Prune hedges, trees, and shrubs. Weed flower beds and paint old pots.

4. Ensure that the roof is clean and sparkling. Have it power cleaned. Statistics reveal that 30% curb appeal is a sparkling roof.

5. Have the interior repainted and the carpets and vinyl flooring replaced. Most buyers want to move in right away. Few would consider investing in a house where they need to get work done.

6. Reduce clutter and spruce up the interiors.  Sparkling windows, clean curtains, attractive upholstery, bright cushions, flowers on tables and a few paintings or photographs placed strategically make a room a home. It gives the place warmth and invites a person to take a look.

7. Pay attention to odors. What may seem fragrant to you may be repulsive to others. Invite a friend in to inspect on your behalf. Many find pet odors, smell of urine, sprays, insecticide, herbs, deodorants, incense, spices, and so on repulsive. Often if curries are cooked or egg or bacon fried the smell tends to hang around the house.
8. Spruce up the kitchen and bathrooms with friendly plants, colorful towels and inexpensive fixtures or brick-a-back.

9. Have the house cleaned from top to bottom. There should be no evidence of mold, mildew, or leaks.

10. Arrange the furniture and lamps to give a warm glow. If you have too much furniture or personal belongings of sentimental value have them stored. The closer the interiors come to being out of the glossies the faster the home will sell and that to for a good price.

Never overspend or make changes that are not in keeping with the neighborhood. If handled cleverly 80-90% of the costs of repair and sprucing up can be recovered. If emotions and sentiments cloud your judgment seek professional help, ask an interior designer or consultant to give you a few guidelines. The internet today is an invaluable source of information. Do some research which will clear your mind and give you direction. When in two minds seek the advice of the local real estate agent who has property values at the tips of his fingers and a licensed appraiser who would know what is best.

jeudi 21 juillet 2011

Gestion strategique et management en Afrique

dimanche 3 juillet 2011

Complete Internet Marketing

Complete Internet MarketingAn essential component of effective Internet marketing is managing your reputation and your company’s reputation online.  Consumers often engage in Internet research before choosing a product or service as well as the provider of that product or service.

It is quite common for a consumer to research your company name, your name and your URL before making a final decision as to whether or not to use your company.  This fact makes it essential that you engage in effective reputation management.

Reputation Management – Know What is Being Said

You have to know what is being said about you (both positive and negative) in order to manage your reputation.  It is impossible for you to check all the different websites that people post comments and reviews on.  Luckily for you, you can set up a Google alert to notify you anytime your name, business’ name or URL appear somewhere on the net.  Go to to set them up.

Reputation Management:  Handling Negative Postings
Negative postings will appear from time to time about you or your business.  You should address them head-on but never get personal with the person who posted the comment.  You should address your company’s shortcomings and mention how you plan to make things better in the future.

You should let people know that you take customer service seriously.  You can offer to help the customer receive some type of satisfaction if at all possible.  The key is to show people that your company listens and actually cares.If you get into a battle of jabs and insults you will always lose.  Do not get baited into such a situation.

Reputation:  Post Positive Information Fast and Often

You want to make sure you distribute positive information about you and your company as often as possible.  Make sure the information is honest and pertinent.  The information you post on the Internet can be about charitable donations, new product launches, awards won, etc.  The key is you want this information to appear in the search results above the negative postings.

Frequent positive postings are the best way to combat negative publicity.  Online press releases, articles, social media sites and pages, forum postings and blog postings focused on your name and your company’s name will go a long way towards helping manage your reputation online.

Your Internet marketing strategy must include allocating resources towards reputation management for you and your company.

We specialize in blogging

Why You Should Blog

Many people are getting into blogging for several reasons. You might have heard it somewhere recently but it actually started more than a decade ago from its mother, the online diary. Back then, these kinds of diaries are used by people to record and share accounts of their personal lives. Although blogging still uses that same concept, it has now evolved into several categories and usage.

Nowadays, blogging is synonymous to online marketing. Bloggers not only publish contents reflecting their moods for the day or sharing what they have done for the past few weeks but also advertise and create a sturdy communication with their audience. More so, through the use of blogging, people are now able to find an alternative in making money. Blogging is an excellent opportunity for generating income.

The Blog

Before you even start to create your own blog. It is necessary to know what blog really is. The term blog is actually derived from the word Weblog or Web log. Back in the days, around the late 1990’s, these Web logs are utilized by users to track updates and references to other resources online. They served as journals, which made them useful as a publishing tool for the user’s stream of consciousness. Of course, the readers can still comment and share their thoughts on just about anything under the sun.

Technically, blogs are also known as CMS or Content Management Systems. Being a CMS, blogs allow the writers to easily publish to a specific Web site and manage the content without the need of having to deal with the program code. Publishing software also provides users with a GUI or Graphical User Interface for easy pointing and clicking of their articles. Through the use of easy-to-do procedures, you can perform configuration and set up, which can ease your job as a blogger since the tool can automatically organize your published articles the next time you publish.

The Advantage of Blogging

The main question is; why should you start blogging?
The first thing you need to know is that blogging can enhance and support your online communications. However, you must first understand the outcome of your blog that you desire in order to attain success. The main reason why you should start blogging, is that it can be both an excellent outlet for your frustrations or excitement and profitable at the same time.

It does not mean that if you are not into blogging, you should not blog. Being in a business, especially those with dealings on the Internet, requires you to establish a clientele that are actually interested with your services. Blogs can do this easily due to its accessibility and being an excellent medium for marketing that it is, blogs are essential for businesses.

More so, if you are handling a business, there is good chance that your competition is blogging about their products and services. This is an easy method for you to examine the competition and what their clients’ preferences are. Additionally, blogs can create strong customer relationships since your target market can easily and directly communicate with the authority within your business.

This kind of opportunity is hard to resist since a strong customer relationship can eventually lead to lasting trust to your product and services; hence, eventual increase in your revenue.


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