Promoting Your Brand
Remember the importance of branding. If you haven't
already initiated a brand for your company, now might be just the time. Use
these simple techniques in the promotion of your special brand.
Make your brand as unique as possible. Catch the eye of the public by creating something different- something
that people have not yet seen. Instead of doing what has already been done, go
the opposite direction and be creative. Don't forget the legal dangers of
copyright infringement related to borrowing or stealing from another firm's
design.
Display stability. Take time in
the development process to establish your brand and accomplish the look you
really want. It's better to spend sufficient time in the beginning fine-tuning
your design to the desired outcome, rather than to play with it after it's been
revealed to the public. Changing your brand, and all that's involved with it,
including colors, slogan...
SOFThinking believes that new internet technologies will be the main channel of learning, e-learning and business management.