Promoting Your Brand
Remember the importance of branding. If you haven't
already initiated a brand for your company, now might be just the time. Use
these simple techniques in the promotion of your special brand.
Make your brand as unique as possible. Catch the eye of the public by creating something different- something
that people have not yet seen. Instead of doing what has already been done, go
the opposite direction and be creative. Don't forget the legal dangers of
copyright infringement related to borrowing or stealing from another firm's
design.
Display stability. Take time in
the development process to establish your brand and accomplish the look you
really want. It's better to spend sufficient time in the beginning fine-tuning
your design to the desired outcome, rather than to play with it after it's been
revealed to the public. Changing your brand, and all that's involved with it,
including colors, slogans, logos, and tag lines, doesn't support an image of
reliability and long-lastingness
Stability should be maintained with branding. If
you have integrated a brand into your company's marketing, then use it all over
the place. It should appear on all of your marketing materials, business cards,
web site, and printed items. The same is true for your packaging. Your brand
should appear on all of your products. .
Give your brand away to the public with diverse
promotional products. You can help your brand to saturate the consumer
population by handing out precious, yet low-cost, items. Promotional products
encourage possible customers to keep in mind your brand and your gift every
time they are used. Consider useful devices such as letter openers,
flashlights, first aid kits, and CD cases.
Brands are an extremely effective marketing tool.
When working with your concept, consider the above to ensure the development of
an effective brand.
Personal Branding For Success
One important part of branding is the image you
yourself portray. Developing a likeable
personal brand is essential for succeeding. If you want to rise to the top of
your particular arena, you need to first be able to sell yourself to your
potential customers. Think about it.
Would you rather do business with a person who smiles and comes across
as friendly or with one who snarls and ignores you? The first impression a potential customer
receives is from you. Make it a good
one. How can you accomplish this?
One: Become an expert source.
Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.
Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.
Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.
Six: Balance your individual style with clothing that will appeal to those you are trying to impress.
Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.
Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.
Your personal brand is
one of your greatest business assets. Put as much time and effort into it as
you do in branding your product. In the
end, if you can't sell yourself, you'll find it nearly impossible to sell your
product.
brand success
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