Writing A Sales Letter Okay… here we are. You’ve written your eBook and are ready to create a sales letter to help get the word out and drum up some sales. Where’s the best place to start? With you, the author. Tell people what they want to hear Your customers may be desperately seeking answers to their problems, but hey… you aren’t Dear Abby. They don’t know you, and even if they do, they aren’t sure about your problem solving abilities! They aren’t sure whether or not you really know what you are talking about. And if they have purchased eBooks from your competitors before and were disappointed, they certainly aren’t going to think you have all the answers when they first happen upon your web page. If you’ve done your marketing properly (more about that in a bit) potential customers can find your web site and your information products by doing a web search. And when they get to your site, let’s face it – they are going to be skeptical. They’ve had it in the back of th...
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