What makes one ezine better than the other? With more than thousands of ezines used on the Internet today, how can you make sure your ezine is the most sought after? Before you get hassled with all these questions calm down and concentrate on your ezine. Define the purpose of publishing the ezine in the first place. Was it reviews, current events, advertising or plain information? It all depends on what is your main motive for publishing the ezine is. Don’t drift away with the flow of the virtual world and forget your real motive. Be unique; avoid replicating another ezine, even if it has been popular among many people. What works for someone else may not work for you. If you put in effort, your ezine might probably be much better than competition. Following are some tips that would come handy when you are writing an ezine.