vendredi 9 décembre 2011

New Viral Tool Produces $209,349 In Extra Sales


Re: New Viral Tool Produces $209,349 In Extra Sales And that was during beta testing a few months back. Now, the best and easiest to use viral marketing plug in tool has now been perfected and you can use it to dramatically increase your subscriber rate as well as your sales. What is this incredible new tool you might ask? It is Mike Filsaime's 'Viral Friend Generator'. Go to: 

If you would like to grow your list of subscribers three times faster and easier than any other method out there, then you need Viral Friend Generator now! 

Seriously, don't waste any time. With this tool, every new visitor you get to your site will be worth at least 300% more. Discover the huge potential this powerful tool possesses: 

To Your Success, Abdou karim and SOFThinking

 P.S. Remember, this tool was created by the same guy that created Butterfly Marketing, so imagine what it can do for you and your business. Go viral now:

samedi 3 décembre 2011

DOES IT SOMETIMES SEEM AS THOUGH DECISION MAKERS are residing in a gated community?

Getting Past Gatekeepers: Don't Get Left At the Gate When Calling on Decision Makers

Learn how to bypass gatekeepers those professionals who "guard" the decision makers and often run interference for them -- to get in front of decision makers. Traditionally a secretary, administrative assistant or switchboard operator blocked entry. Now there are electronic nemeses as well: voice mailboxes and blind e-mail addresses. Yet gatekeepers can be your adversaries or allies, depending on your approach. Your challenge: to be regarded as important enough to be allowed into their inner sanctum. Here are my rules of thumb for "Passing Gate" and receiving consideration by decision makers: 

DO's 1. Turn Gatekeepers into allies: treat them with respect, humor and compassion. Their job is tough too. They get it from both ends. They are people with their own personality, not faceless obstacles to be overcome at all costs. 

2. Help decision makers look good in their manager's eyes. Can you solve his/her problem? Let the gatekeeper know. They will "carry your torch" for you. presenting you as his/her solution to the decision maker's problem.

3. Recognize gatekeeper and other intermediaries as vital to your information-gathering mission. Learn more about the decision maker, his/her department, recent trends, internal machinations within company, from the gatekeeper. Be nice to all. 

4. Calling before/after GK's shift will get you through directly. Many decision makers work long hours and feel less pressured before/after hours. 

5. Gather information with every call you make. Ask appropriate questions and gather information about the decision maker, his or her schedule, what else is happening in the company at the time. Be attuned to insights into the psychological make-up of the person you are calling for. Ask when the best (and worst) time to call is? How do you pronounce your decision maker's name? Does he or she prefer an informal name: "T" for Hortence or Condy for Condelezza. 

6. Utilize multiple forms of communication to make contact. Use calls, postcards, faxes and e-mails. Ask gatekeepers and decision makers about their preferred ways of communicating. 

 7. The phrase "returning his/her call" upgrades your call's importance in gatekeeper's eyes. Use it to indicate past history. 

 8. When leaving repeated voice mail messages, list a different benefit you provide during each message, as a way to both qualify and distinguish yourself. 

9. Keep your messages succinct: be short and sweet. 

10. Stay upbeat -- even if it's the 10th unreturned message you're leaving. 

11. Be creative/funny/distinguishable so as to get consideration. 

12. Humor works. Self-effacing humor and humor in solidarity with the gatekeeper help open doors. 

13. When all else fails, have your Gatekeeper call theirs! 

  DON'Ts 1. Call and claim you're family, or claim to be calling from the police, IRS or FBI. 

2. Become surly, rude or sarcastic. It's a turn-off and suggests immaturity and a lack of flexibility. 

3. Avoiding filling up your recipient's voice mailbox with long and detailed messages. It's inconsiderate and shows bad judgment on your part. Use your short elevator speech instead. 

4. Don't make the Decision Maker wrong for not being there to answer you in person, or for not having responded yet. Believe it or not, you're not the center of their universe! 

5. Avoid using clichés and following scripts. Show some personality and spunk such that you'll stand apart from the crowd when you call and be memorable when they decide who to call back. Treat others like the valued individuals they are and remain confident you're someone whose call decision makers will be glad they took. The only Gates you may not master on your first call...Bill Gates.

mercredi 30 novembre 2011

Creating Business Plans for New Forms of Income from the Internet

Are you excited in being involved in the new forms of income from the internet? 

If you are, you must relax and think straight because you can't afford to make mistakes, especially if you want to make it big on the Net. Find a fresh new idea that you can use to create an income opportunity online and make sure that you create your own business plan to ensure your success. 

Before starting an online business, you must devise a business plan. This is very important because it can lead to your business' success or downfall. Whether your business idea is new or just an innovation of an existing one, you will need a business plan. Start the plan with a mission statement or a description of your business. Make a summary and after that, you can already identify your business objectives and aims. 

 After that, it is now time to start making the marketing plan. This is a bit hard but you will need it to address the business specifics. When you're already developing the business strategy, you need to consider these things: Target market and competition Since the business is based online, you will need to generate traffic to your site. Your target market refers to the customers that will be visiting your site. 

Target markets can be mothers, business executives, teens, older adults, and even kids. 

Competition is one thing that you have to give much attention if you want to succeed in the online business that is why you need to come up with a product or service which is different but useful. If your product/service is similar to others, visit their site and analyze the costs as well as the necessary marketing strategy. Identify your competitor's weaknesses and improve your products/service based on them. 

 Know the various ways to effectively advertise your business. 

 You should have knowledge about the different methods to advertise the business. Learn more about the importance of search engines, banner ads, blogs, and articles. You can use these tools to advertise your product/service to the whole world.

 How much are you going to price your product/service? 

You will have to go back with the competition in the market. Your price should not be too high nor too low; it should be affordable to customers but at the same time, give you enough profit. Put yourself in the shoes of your customers and study the existing market prices of related products/services. 

 Shipping and payment methods 

Since the business is on the net, you can expect customers from different parts of the world. Post the shipping details on your website in a clear manner. If your products are valuable, you should get shipping insurance especially if you need to ship outside your country. Most online businesses accept credit cards and if you choose this option, you will need to decide between merchant accounts or third party processing centers. Some online businesses accept money order or checks; will your business accept them too? A business plan is vital to all new forms of income from the internet. It is the only way to ensure success. Start developing your business plan now. Take your time when developing the marketing plan because it is the most important part of the entire business plan. After creating the plan, you can now start with the income opportunity you've chosen.

mardi 29 novembre 2011

Business to Business Opportunity in PayDotCom.

If you are familiar with (R), or even if you are not but you want to make profits online, then you will want to check this out ASAP.

 While I like Clickbank, and they are a great marketplace... they are limited to many restrictions to sell products or earn affiliate commissions... Well, there is a GREAT NEW SERVICE now.

It is a new FREE marketplace where you can sell any product you want. Yours OWN product... - OR - (the best part) You can become an INSTANT Affiliate for ANY item in their HUGE marketplace. It is called! Did I mention it is 100% FREE to Join! This site is going to KILL all other marketplaces and I by now, almost EVERY SINGLE SERIOUS online marketer has an account with So get yours now and see how much they offer... 

OH! - Also, they have their won affiliate program now that pays you COLD HARD cash just for sharing the site with people like I am doing with you... They give you cool tools like BLOG WIDGETS, and they even have an advertising program to help you get traffic to your site. 

If you want an ARMY of affiliates to sell your products for you, they also allow you to have Free placement in their marketplace! Even better... If your product becomes one of the Top 25 products in its category in the marketplace (not that hard to do.

Then you will get Free advertising on the Blog Widget which is syndicated on THOUSANDS of sites World Wide and get Millions of impressions per month. So, what are you waiting for ROCKS! 

Get your FREE account now. 

Thanks, abdou karim gueye 

P.S. - Make sure to get your Account NOW while it is Free to join.Join us, Access and Profit.
Hi Guys, Mike Filsaime just came out with what many (including myself) are calling his best product ever. And I am not saying that only because he gives it to you free. I am saying it because when you see the video demo at the link below you will be blown away by what is probably the best produced "Plug and Play" software even given to beginners to start their online business.

Words like "Drag-N-Drop" and "Instant" and Easy" have finally come to Internet Marketing Beginners with no hype. Mike if giving you free hosting, as well as 30 products of his to sell as his partner. Yes, you are actually partnering with Mike Filsaime and he is giving you the site to do it! Also, Mike is also giving you some other items for free like his 7 Figure Secrets report shipped to your door as well as items instantly like his $97 best seller "The Butterfly Marketing Manuscript". You get ALL THIS as a free trial to his print monthly newsletter that he will send to you for free too. Just tell him where to ship it and pay the small charge.

Anyways, you must get access to this if you are starting out and want a website that converts and allows you to earn a real income online with some of the Internets best selling programs!


PS - Mike is not sure how long he is giving this away for free to his newsletter members. He said it may go as an additional $97 / mo stand alone product so make sure to get it now while you can for free.

dimanche 20 novembre 2011

Leadership and Coaching

Mohandas Gandhi: "You must be the change you want to see in the world."

Nations, private and public organizations, governmental and nongovernmental organizations need great leaders that play a role model to lead and inspire individuals and societies. Leadership must be linked with vision, commitment involvement, and dedication to help individual, organizational and self-development and self-confidence of the people. Acting so, the transformational leader inspires and motivates followers who believe that the leader is fair and credible, beginning to see themselves as a link in the same victory channel, and think creatively to nurture the seeds of  change and transformational vision to act accordingly to performance results, and ethically.

jeudi 17 novembre 2011

Is this Mike Filsaime's Best Product ever?

Hi Guys,

Mike Filsaime just came out with what many (including myself) are calling his best product ever. And I am not saying that only because he gives it to you free. I am saying it because when you see the video demo at the link below you will be blown away by what is probably the best produced "Plug and Play" software even given to beginners to start their online business.

Words like "Drag-N-Drop" and "Instant"and "Easy" have finally come to Internet Marketing Beginners with no hype. Mike if giving you free hosting, as well as 30 products of his to sell as his partner. Yes, you are actually partnering with Mike Filsaime and he is giving you the site to do it!

Also, Mike is also giving you some other items for free like his 7 Figure Secrets report shipped to your door as well as items instantly like his $97 best seller "The Butterfly Marketing Manuscript". You get ALL THIS as a free trial to his print monthly newsletter that he will send to you for free too. Just tell him where to ship it and pay the small s&h charge.

Anyways, you must get access to this if you are starting out and want a website that converts and allows you to earn a real income online with some of the Internets best selling programs!


PS - Mike is not sure how long he is giving this away for free to his newsletter members. He said it may go as an additional $97 / mo stand alone product so make sure to get it now while you can for free.

samedi 23 juillet 2011

10 tips to maximizing sale of your home

10 tips to maximizing sale of your home

If you are even thinking of  selling your house the priority would be to get a higher price. To achieve this you must not think like a seller but like a buyer. This will enable you to optimize conditions such that the value of the house increases substantially. The corner stone is that visibility adds value. However it must be done subtly so that it does raise the appraised value or property tax bill.
Here are a few tips:

1. Pay attention to the exterior first. This is what potential buyers notice. Give priority to home improvements that are visible to the naked eye. Fixing the façade will get you a better price than ensuring the foundation is solid.

2. Tidy up the yard and garden. If there are signs of neglect most buyers will not even step in. what one needs to do is create a presentation. Make sure there are no tires or wood lying around and any loose shutters or storm drains and gutters are properly fixed.

3.    It helps to landscape. This does not mean you need to spend on redesign. Prune hedges, trees, and shrubs. Weed flower beds and paint old pots.

4. Ensure that the roof is clean and sparkling. Have it power cleaned. Statistics reveal that 30% curb appeal is a sparkling roof.

5. Have the interior repainted and the carpets and vinyl flooring replaced. Most buyers want to move in right away. Few would consider investing in a house where they need to get work done.

6. Reduce clutter and spruce up the interiors.  Sparkling windows, clean curtains, attractive upholstery, bright cushions, flowers on tables and a few paintings or photographs placed strategically make a room a home. It gives the place warmth and invites a person to take a look.

7. Pay attention to odors. What may seem fragrant to you may be repulsive to others. Invite a friend in to inspect on your behalf. Many find pet odors, smell of urine, sprays, insecticide, herbs, deodorants, incense, spices, and so on repulsive. Often if curries are cooked or egg or bacon fried the smell tends to hang around the house.
8. Spruce up the kitchen and bathrooms with friendly plants, colorful towels and inexpensive fixtures or brick-a-back.

9. Have the house cleaned from top to bottom. There should be no evidence of mold, mildew, or leaks.

10. Arrange the furniture and lamps to give a warm glow. If you have too much furniture or personal belongings of sentimental value have them stored. The closer the interiors come to being out of the glossies the faster the home will sell and that to for a good price.

Never overspend or make changes that are not in keeping with the neighborhood. If handled cleverly 80-90% of the costs of repair and sprucing up can be recovered. If emotions and sentiments cloud your judgment seek professional help, ask an interior designer or consultant to give you a few guidelines. The internet today is an invaluable source of information. Do some research which will clear your mind and give you direction. When in two minds seek the advice of the local real estate agent who has property values at the tips of his fingers and a licensed appraiser who would know what is best.

jeudi 21 juillet 2011

Gestion strategique et management en Afrique

dimanche 3 juillet 2011

Complete Internet Marketing

Complete Internet MarketingAn essential component of effective Internet marketing is managing your reputation and your company’s reputation online.  Consumers often engage in Internet research before choosing a product or service as well as the provider of that product or service.

It is quite common for a consumer to research your company name, your name and your URL before making a final decision as to whether or not to use your company.  This fact makes it essential that you engage in effective reputation management.

Reputation Management – Know What is Being Said

You have to know what is being said about you (both positive and negative) in order to manage your reputation.  It is impossible for you to check all the different websites that people post comments and reviews on.  Luckily for you, you can set up a Google alert to notify you anytime your name, business’ name or URL appear somewhere on the net.  Go to to set them up.

Reputation Management:  Handling Negative Postings
Negative postings will appear from time to time about you or your business.  You should address them head-on but never get personal with the person who posted the comment.  You should address your company’s shortcomings and mention how you plan to make things better in the future.

You should let people know that you take customer service seriously.  You can offer to help the customer receive some type of satisfaction if at all possible.  The key is to show people that your company listens and actually cares.If you get into a battle of jabs and insults you will always lose.  Do not get baited into such a situation.

Reputation:  Post Positive Information Fast and Often

You want to make sure you distribute positive information about you and your company as often as possible.  Make sure the information is honest and pertinent.  The information you post on the Internet can be about charitable donations, new product launches, awards won, etc.  The key is you want this information to appear in the search results above the negative postings.

Frequent positive postings are the best way to combat negative publicity.  Online press releases, articles, social media sites and pages, forum postings and blog postings focused on your name and your company’s name will go a long way towards helping manage your reputation online.

Your Internet marketing strategy must include allocating resources towards reputation management for you and your company.

We specialize in blogging

Why You Should Blog

Many people are getting into blogging for several reasons. You might have heard it somewhere recently but it actually started more than a decade ago from its mother, the online diary. Back then, these kinds of diaries are used by people to record and share accounts of their personal lives. Although blogging still uses that same concept, it has now evolved into several categories and usage.

Nowadays, blogging is synonymous to online marketing. Bloggers not only publish contents reflecting their moods for the day or sharing what they have done for the past few weeks but also advertise and create a sturdy communication with their audience. More so, through the use of blogging, people are now able to find an alternative in making money. Blogging is an excellent opportunity for generating income.

The Blog

Before you even start to create your own blog. It is necessary to know what blog really is. The term blog is actually derived from the word Weblog or Web log. Back in the days, around the late 1990’s, these Web logs are utilized by users to track updates and references to other resources online. They served as journals, which made them useful as a publishing tool for the user’s stream of consciousness. Of course, the readers can still comment and share their thoughts on just about anything under the sun.

Technically, blogs are also known as CMS or Content Management Systems. Being a CMS, blogs allow the writers to easily publish to a specific Web site and manage the content without the need of having to deal with the program code. Publishing software also provides users with a GUI or Graphical User Interface for easy pointing and clicking of their articles. Through the use of easy-to-do procedures, you can perform configuration and set up, which can ease your job as a blogger since the tool can automatically organize your published articles the next time you publish.

The Advantage of Blogging

The main question is; why should you start blogging?
The first thing you need to know is that blogging can enhance and support your online communications. However, you must first understand the outcome of your blog that you desire in order to attain success. The main reason why you should start blogging, is that it can be both an excellent outlet for your frustrations or excitement and profitable at the same time.

It does not mean that if you are not into blogging, you should not blog. Being in a business, especially those with dealings on the Internet, requires you to establish a clientele that are actually interested with your services. Blogs can do this easily due to its accessibility and being an excellent medium for marketing that it is, blogs are essential for businesses.

More so, if you are handling a business, there is good chance that your competition is blogging about their products and services. This is an easy method for you to examine the competition and what their clients’ preferences are. Additionally, blogs can create strong customer relationships since your target market can easily and directly communicate with the authority within your business.

This kind of opportunity is hard to resist since a strong customer relationship can eventually lead to lasting trust to your product and services; hence, eventual increase in your revenue.

dimanche 5 juin 2011

Total Toddler Care

Bath time for most children is fun. For a newborn, it is anything but. They just want to sleep, look around, be held and eat most of the time. Still, it is important to keep them clean. Walk into any department store and you are sure to find an aisle full of different baby products, all asking to be in use on your child. The question is though do you need them and should you use them. Products that are not safe can harm babies of all ages. However, even those that have ratings as safe to use on young children may be a waste of money. Here is a closer look.

Twitter Tips and Hints

The first step in getting started with Twitter is setting up a user account. Twitter, the 140-character short message method of communication, gives you the ability to network with and talks to hundreds of thousands of other people online. Twitter started out slowly but in recent months has grown madly. Now, it is one of the most used social marketing tools online, not to mention social media device. If you do not have a Twitter account, there has never been a better time to sign up for one. There are some things you need to know to sign up.

Promoting Your Brand and Personal Branding For Success

Promoting Your Brand

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand.

Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet seen. Instead of doing what has already been done, go the opposite direction and be creative. Don't forget the legal dangers of copyright infringement related to borrowing or stealing from another firm's design.

Display stability. Take time in the development process to establish your brand and accomplish the look you really want. It's better to spend sufficient time in the beginning fine-tuning your design to the desired outcome, rather than to play with it after it's been revealed to the public. Changing your brand, and all that's involved with it, including colors, slogans, logos, and tag lines, doesn't support an image of reliability and long-lastingness

Stability should be maintained with branding. If you have integrated a brand into your company's marketing, then use it all over the place. It should appear on all of your marketing materials, business cards, web site, and printed items. The same is true for your packaging. Your brand should appear on all of your products. .

Give your brand away to the public with diverse promotional products. You can help your brand to saturate the consumer population by handing out precious, yet low-cost, items. Promotional products encourage possible customers to keep in mind your brand and your gift every time they are used. Consider useful devices such as letter openers, flashlights, first aid kits, and CD cases.

Brands are an extremely effective marketing tool. When working with your concept, consider the above to ensure the development of an effective brand.

Personal Branding For Success

One important part of branding is the image you yourself portray.  Developing a likeable personal brand is essential for succeeding. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential customers. Think about it.  Would you rather do business with a person who smiles and comes across as friendly or with one who snarls and ignores you?  The first impression a potential customer receives is from you.  Make it a good one. How can you accomplish this?

One: Become an expert source.  

Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.  

Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable. 

Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.  

Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.

Six: Balance your individual style with clothing that will appeal to those you are trying to impress. 

Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.  

Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.   

Your personal brand is one of your greatest business assets. Put as much time and effort into it as you do in branding your product.  In the end, if you can't sell yourself, you'll find it nearly impossible to sell your product. brand success

samedi 4 juin 2011

Walking For Fitness

Walking is, without question, the most popular physical activity in the United States. It's fairly easy on the body, it's cheap, it's easy and people of all ages and fitness levels can enjoy a good walk. Whether you're walking your dog around the block, walking to clear your thoughts, walking in the park, walking as part of a weight-loss program or walking through the mall, walking will not only improve your health but give your more energy and lift your spirits.

Walking For Fitness

Ezine Marketing

What makes one ezine better than the other? With more than thousands of ezines used on the Internet today, how can you make sure your ezine is the most sought after? Before you get hassled with all these questions calm down and concentrate on your ezine. Define the purpose of publishing the ezine in the first place. Was it reviews, current events, advertising or plain information? It all depends on what is your main motive for publishing the ezine is. Don’t drift away with the flow of the virtual world and forget your real motive. Be unique; avoid replicating another ezine, even if it has been popular among many people. What works for someone else may not work for you. If you put in effort, your ezine might probably be much better than competition. Following are some tips that would come handy when you are writing an ezine.

vendredi 3 juin 2011

Ebook Sales and Marketing Tips – Want to Make Money? Give Your Ebook Away!

Okay, that sounds a little contradictory, right? You’re probably reading this article to find out how to sell your next Ebook, and I’m telling you to give it away!

But if you’ll keep reading for a minute, you’ll find out why this could be one of the best Internet Marketing ideas you’ll ever try.Here are 5 tips that will help you to make the biggest ROI (Return on Investment) from giving away a free Ebook.

1. Write a short Ebook about how to get the most out of an affiliate product that you’re promoting. Or choose another subject that fits a particular product. Put the link to the product inside the Ebook. Make sure that the information in your Ebook is both interesting and valuable to the reader.

2. Contact the person whose affiliate product you’re going to be promoting and offer it to him/her to give away to his list.

3. Contact newsletter publishers and offer to let them give the Ebook away to members of their lists. (Of course, you’re going to send everyone to your squeeze page, right?)

4. Put the link to your squeeze page at the bottom of your email signature and on your signature at forums, blogs you post on, etc.

5. Set up JV partnerships with other people who are promoting similar – but not competing products or services and give them the chance to give away your Ebook.

Here are some other ideas to keep in mind when writing your Ebook so that it is perceived as valuable by your target audience and your JV partners.

• Use screenshots, graphics or photos so you’re not only telling your readers “what” to do, but they can see “how” to do it also.

• If you’re not a writer, you can hire someone else to ghostwrite it for you. (Just a hint, don’t only go for the cheapest price – otherwise you may as well write it yourself, because the quality will probably be about the same.)

• Have someone go through it to check for grammar and spelling mistakes.

• Read it out loud to check that it makes sense and flows smoothly.

• If you’re handy with graphics editing software, create a cover for your Ebook. People will see it as more valuable if it looks like a “real” book. If you’re not handy, you can always outsource that.

• People don’t want to read 50 or 60 page reports – everyone is pressed for time. Keep your Ebook short – between 13 and 18 pages is just about ideal. Get rid of the fluff and cut right to the heart of the information that you’re giving away.
• Put the link to your affiliate product in a several different places throughout the book. You never know what one idea is going to spark someone’s interest or overcome their last objection and be the deciding factor in them buying your affiliate product.
• Because your Ebook may go viral (which is the idea) and get passed around in ways you never imagined, put a signup box or link to your squeeze page in the book, to grab new subscribers.
As you can see, sometimes giving something of value away for free is one of the best ways for you to make money. This is one of the best-kept secrets of successful affiliate marketers. Follow it, and you’ll soon see your success on the rise as well.

jeudi 2 juin 2011

Website Traffic Secrets

 As an Internet marketer your primary aim is to offer niche products and services for which you are going to spend a great deal of your resources to perfect the best possible product or service. Another important area you need to focus on and allocate a major portion of your resources to, is building killer traffic to your website. Website Traffic Secrets

mardi 31 mai 2011

Thinking Outside The Box - The How To

When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems - new ways to look at things. How do they do it? How can you do it too? We first have to ask what the "box" is. Then we can look at how to get outside of it.

The "box" is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then, is to identify and challenge all the assumptions that make up thinking inside the box.

One of the major liquor brands was faltering years ago, and they couldn't seem to boost their sales. Promotions, lowering the price, getting better shelf placement - these were the "in the box" solutions. Then someone challenged the assumptions, by asking "What if we stopped the promotions and just raised the price?"

The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don't want to buy the most expensive one, but they also don't want to seem cheap, so they won't buy products that don't cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That's the power of thinking outside of the box. 

Ways To Get Outside The Box

Challenging assumptions is a powerful creative problem solving technique. The difficult part is to identify the assumptions. If you are designing a new motorcycle, write down assumptions like "speed matters," "it has to run on gas" and "it needs two wheels," not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Maybe the time has come for an electric three-wheeled motorcycle.
Another way to get to creative solutions is to "assume the absurd." This is either fun or annoying, depending on how open-minded you can be. All you do is start making absurd assumptions, then finding ways to make sense of them. The easiest way to do it is by asking "what if."

What if a carpet cleaning business was better off with half as many customers? It seems absurd, but work with it. Hmm...less stressful, perhaps. More profitable if each customer was worth three times as much. Is that possible? Commercial jobs that involve large easy-to-clean spaces (theaters, offices, convention halls) make more money in a day than houses, with fewer headaches. Focusing on getting those accounts could be the most profitable way to go - not so absurd.

Another way to more innovative ideas is to literally do your thinking out of the box. Get out of the house or the office. Look around at how others are doing things. On busses in Ecuador, salesmen put a product into everyones hands and let them hold it while they do a sales pitch. Then you have to give back "your" product or pay for it. It is very effective. How could you use the principle in your business?

Mind Power Through Mindfulness

Basic mindfulness exercises put you in a state of awareness where distractions are let go, and your mind power is able to function more effectively. They help you think more clearly and concentrate better. They are also easy exercises to do. More Mind Power in Minutes A basic mindfulness exercise starts with sitting down, relaxing and breathing deeply through your nose. 

Close your eyes and be aware of your breath going in and out. After a minute, move your attention to your body, one part at a time, noting sensations of cold, hot, tight, sore and anything else you identify. In a few minutes, start listening to sounds in the room, without thinking about them. Just listen. When it feels right, open your eyes and look around as if you are seeing for the first time. Rest your eyes on an object for half a minute, examining it without talking about it in your mind. Then move to another object, and another, while still maintaining an awareness of your body, your breathing, and any sounds. Stay in this state of mindfulness until you are ready to get up. 

Being aware of your body, breath and immediate enviroment, puts you more fully "in the moment." Your mind is in a very receptive state, with fewer mental distractions that prevent clear thinking. Doing a mindfulness exercise before important mental tasks will give you greater mind power, specifically more focus and concentration. An Even Easier Mindfulness Trick Try this one today: When you feel stressed, stop, and carefully watch yourself to identify what's bothering you. 

Maybe you're expecting something bad to happen, or an argument is going on just below the surface of your consciousness, or you're worried about something, or in pain in some way. Make a note of everything you find. Then deal with these mind-irritants. Make a phone call that's on your mind, take an aspirin, apologise to whomever you were fighting with. Write things on tomorrow's list, to get them off your mind. If there's nothing you can do right now, tell yourself that. Do this exercise, and you'll feel less stressed, and more able to concentrate on the tasks at hand. You'll have more mind power today.


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